Going Beyond Benefits: Why You Need to Market a Promise & How to Find Yours 2


Branding - How to Brand Yourself and Your Business

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JOIN US ON
Tuesday, October 14th at 1:00 PM ET

Email: attend@coggno.com
Webinar is limited to 25 seats.
We will send login credentials once you register.

If you want people to pay attention to your marketing and take action—either hire you or buy from you—you need to make sure your marketing speaks to them. Many marketers know they’re supposed to market the benefits of their product or service. And marketing your benefits is definitely more effective than focusing on features. But there’s something even more effective, and that’s marketing your Promise.

In this webinar you will learn what a promise is and why it’s the most effective way to market your product or service. You’ll learn a simple exercise you can use to identify your promise, and then turn that promise into marketing that gets noticed and gets results.

You’ll also learn how turning your promise into a brand can set you apart and eliminate the competition. If you’re tired of spending time and money on marketing that gets lackluster results this webinar will teach you how to change your marketing so it stands out, attracts your ideal clients, and makes them want to buy.

 

About the Webinar Presenter:

Debbie LaChusa is known as The Business Stylist® because she helps business owners Package, Brand, Market, and Sell in a way that uniquely represents who they are and what they do for their clients. With a degree in marketing and more than 29 years of real-world experience Debbie teaches simple, proven, actionable steps anyone can take to market more effectively. She’s taught marketing to thousands worldwide and provides free marketing and business tips every week on her blog, podcast, and in her free e-course: 52 Marketing Makeover Tips, available at www.TheBizStylist.com.

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